You may find this very hard to believe, but the people in your organization who don't know what they're doing – the Ignorants, as I like to call them – are absolutely crucial for the future of your company. As paradoxical and illogical as this may sound, I believe one of the main tasks of modern leadership is to protect the 1% in your organization that is trying to do things that have never been done.

Let me explain. For the first 20 years of my career, I created and grew technology startups. I loved it. It was great fun to build a company from scratch and to see it evolve. I always preferred the messy early days: that pioneering embryonic rudimentary period, when you're trying to build something new, something innovative, something that has never been done before.

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